 Aston Villa
 Barratt Homes
Bike It
Blue Islands
CIT
Discovery Yachts
Fitness First
Howard Smith
HTEC
Import Services
ISMA
iQur
John Lewis
Kerry Foods Direct To Store
Lester Aldridge
Lucketts Travel
MCM
MDL Boatyard
Moore Blatch
National Boat Shows
NHS
Roger Walker Travel
Rolls-Royce Motor Cars
SeaCity Southampton
SEEDA (Daedalus)
Southcott Homes
Ultimate Healthcare
VT Group plc
Warner Goodman
Zuidam | |
| listening | The name is without doubt an international brand that is known in all corners of the world. So when we were asked to look at the brand positioning for their corporate customers we trod carefully. |
| |
|
| thinking | We identified that the services Aston Villa FC provided to its business and corporate customers were of a high quality, but were confusing. We believed they were losing business because potential customers were finding it hard to decipher the numerous packages and solutions on offer. |
| |
|
| planning | Aston Villa has quite literally hundreds of spectator boxes, suites and rooms, all of which are appropriately named but with no single message demonstrating the advantage of using Aston Villa’s corporate hospitality services. More urgently, business was down due to commercial pressure on local and international companies, linked to a global slowdown generally. Action was needed quickly. Leepeckgroup won the business by advising Aston Villa to re-brand and re-launch all their corporate hospitality under a single brand - ‘Business Villa’. |
| |
|
| doing | The launch involved setting up a new ‘Business Villa’ Club, incentives, and networking event series. The hospitality services were all advertised and marketed under the ‘Business Villa’ brand and a new web site set up as a single point of reference. To date, just like Aston Villa, Business Villa is a winner. |
|
